In part one we discussed the need to have your site indexed by the major search engines and ordered to be found in the search results. In this article we’re going to discuss three ways to have your site indexed, get into the search engines database that are safe and will not get you banned by the search engines.

Have another website (that is already indexed) link to your site

Once a site is indexed or put into the search engines database, the search engine spiders go out to those pages anywhere for once a month to several times a day. You could get a one way link back to your website from a site that is already indexed the search engines will follow that link back to your site and index it. The challenge care is to put your link on the site that is related to what you do. Ideally, the link back to your site is on a site that is already considered an authority in your field. It is not a good idea for a plumber to swap links with a web designer. Speaking of swapping links, try and stay away from reciprocal linking and buying text link ads, more about that at a later date.

Publish an article or press release that has a link to your site

This practice has several great advantages. One is that a lot of those sites that allow you to publish your articles are free and are indexed constantly because the sites are constantly being updated with new content. Watch your article is submitted to one of the sites it may take up to two weeks to go through their editorial process and the review. When sure article is approved, your site can be indexed within a couple of days.

Sign up for paid search with each of the search engines

This is by far the fastest way to get your site indexed. When you signed up for an Adwords account in Google your website will be indexed immediately. It cost very little to set up an account. You can put in just a couple of keywords that you won a bid on and did very little so that your ad does not show up on the first few pages.

A great strategy for getting your website indexed and building links to your page

I would do a combination of first setting up a paid search account with at least the top three search engines Google, yahoo and MSN. Then I would start writing articles 500 to 600 words and start getting them published on as many publishing websites that you can.

Search engine submissions are very important but if done incorrectly can get you banned from the very search engines are trying to get into.

“It is necessary, then, to cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continuously. And because all things have contributed to your advancement, you should include all things in your gratitude.” -Wallace D. Wattles, The Science of Getting Rich or Financial Success Through Creative Thought

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity…. It turns problems into gifts, failures into success, the unexpected into perfect timing, and mistakes into important events. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.” -Melodie Beattie

Gratitude is incredibly important, but why? Well, when we’re grateful for the things we have, it attracts more to us to be grateful for.

In my advanced coaching club I suggest at the end of each call that my students take a little time each day to express their gratitude. This shouldn’t be reserved for Thanksgiving or Sunday weekly prayer, but needs to be integrated into our daily lives permeating all of our interactions.

Experiencing and expressing our gratitude does not have to be limited to to receiving gifts or favors. True gratitude is about looking deeply at our lives and understanding how truly lucky we are to be alive at this moment in time.

I think on this every night and every day. I have a huge list of things to be grateful for, as do all of us: family, friends, colleagues, students, employees, health, financial success, future successes and advancements. I am grateful when it rains (and here in the Pacific Northwest it rains a lot) because I know that’s part of why the area is so lush and fruitful. I am grateful when the sun comes out (because, as I mentioned above, here in the Pacific Northwest it rains A LOT).

I’m grateful for simple things and complicated things. And throughout my day, I stop to consider other people’s situations, whether they be more challenging or easier than mine, and I am grateful for the struggles I’ve had to endure, and grateful for the things I accomplish with ease, both, because these are the things that have made me what I am and brought me to this point in life.

Gratitude can be powerful especially if something about our life is not quite right. For instance, if your health is not as good as it could be, instead of cursing our bodies for what they are not, try being grateful for what you can do.

There’s an old Irish proverb that says, ‘Count your joys instead of your woes; count your friends instead of your foes.’ This is beautiful. In my opinion, the key is all in what we choose to focus on.

When you begin to take notice of all that is good in your life and have a mental accounting of all the positive things, you will turn your life around.

If you start to panic when you see “HTML” and think that using HTML Meta tags is something that will be too difficult for you don’t panic. Using these tags is a big part of search engine marketing and is very important when it comes to using search engine optimization to help your website get more traffic. These tags are words, usually the same keywords or key phrases that you are using throughout your website in an effort to use search engine marketing and search engine optimization to increase the number of people who find your website.

The difference between Meta tags and the keywords and key phrases scattered throughout the rest of your website is that the these tags are tucked into the HTML coding of your site. No one that visits your site will see these keywords or key phrases. The tags are put into the HTML code of the website so that the spiders or bots that the search engines send out will find your website. The spiders that the search engines use to index and rank web pages will find those tags by following a long series of other words and phrases on other websites. Using Meta tags is important to search engine marketing and search engine optimization. Some search engines will assign a rank to a website based on how many times the keywords or key phrases appear and also where the keywords and key phrases appear on a website. So it’s important to put them at the top of your website so that search engine bots will rank your site higher than other sites.

Even if you are not experienced at creating HTML code or working with HTML code you can put Meta tags for search engine marketing and search engine optimization purposes on your website by yourself. Instead of looking at the normal view of your website you need to look at the source code. Once you are in the source code you can enter in the HTML Meta keywords and key phrases that you want to use. If you are using a website design software the software will usually prompt you to enter some tags and then you can just input the same keywords or key phrases that you have used on the rest of the site.

Search engine marketing and search engine optimization are really the best way to drive traffic to your website so even if you don’t know that much about HTML or don’t feel comfortable with HTML it’s important that you learn how to use these tags because having the keywords and key phrases that are featured on your site as Meta tags can bring in a lot of traffic for your website. The best ways to make your website so popular with consumers that it starts to make a lot of money for you is to use tried and true methods like proper placement of HTML Meta tags, search engine optimization on the website and search engine marketing tools to increase your rank on search engine results pages.

Social marketing is a new form of advertising that is just starting to become popular. Often social marketing is a favorite of small businesses because it is virtually free although in order to use it to drive traffic to a website the company still needs to use traditional search engine marketing and search engine optimization techniques. It is build around the idea of link strategies and using personal networking to drive website traffic. Before the widespread use of social networking sites social marketing really wasn’t a viable option for most mainstream businesses but now the popularity of social networking sites like MySpace and Facebook has made social networking and social marketing very popular. Link strategies that are often used in social marketing involve creating free accounts on these popular social networking sites and then using search engine marketing techniques to increase traffic and network with others who interested in the same topics or with customers. Using search engine optimization to create search engine marketing content on your social networking profile pages can help get your profile listed in search engine results pages and you can use search engine marketing articles to help gain readers and friends across the net.

This type of marketing isn’t just limited to using sites like MySpace and Facebook. You can use search engine marketing and search engine optimization to socially market your blog as well. Many companies these days prefer having blogs to having traditional websites because blogs are much more accessible to people and make people feel like they have a personal connection with the company. Blogging is hugely popular. Many popular blog sites are free so you can set up a free blog to be the front page of your web page and you can put links throughout the blog that lead to other pages on your web page so that your readers can find your other search engine marketing articles and information or buy your products. The best link strategies for blogs involve taking the time to form alliances with other bloggers. Blogging networks have huge followings and many times if you join a blog network or go to the blogs of people who share your interest or sell complementary products you can leave comments on that person’s blog that link back to your own site.

Even though that type of advertising can be a little time consuming it’s a great way to use search engine marketing to reach your target audience for free. Blogging communities also usually link to one another’s blogs which means that you can use your networking contacts to help you publicize your website. Social marketing can be tricky though because it’s more than just using search engine marketing, link strategies and SEO. There are a lot of social networking etiquette rules that need to be observed and if you don’t follow protocol you could be ostracized. When you’re using social networking you should never just post links to your website on other people’s blogs, that’s considered spamming. Take the time to read other blogs and leave relevant comments. Usually then you will be allowed to post a link to your own website.