An essential part of optimizing your written articles for the search engine is using keyword density and the placement of those terms. The placement of the keywords in your article are essential because of the manner the search engine spiders skim a page.

What is a Keyword?

A keyword is a word or phrase that is going to be placed in your article various times, not just once as that would make every word a keyword. When a spider sees that you have a word located several times in an written article, it will decide that your page may be useful to people that search for such a keyword.

Over Optimizing Your Written Articles

When you use a keyword too frequently in your written article it is deemed as “keyword stuffing” and that is a negative matter. Keyword stuffing tells the spiders that you are trying to trick them into giving a tighter ranking and then what they will do is penalize your web site and web page for doing that. The ratings of your other pages can be affected by stuffing and you can wind up with a site that is blacklisted by the search engines.

What is Keyword Density?

The number of times that you place a word in your written article is the keyword density. The total number of times that a keyword is located in an article is commonly resolved by a percentage. One way to look at this is that if you have a five hundred word article and your intention is for a 5% density then you are going to need to have the keyword in the written article exactly 25 times.

You can discover hundreds of information sources and guides advocating one keyword density over some other and the grounds behind this logic. The bottom line is that you are going to need to figure out what density works best for you. Each web designer has their own density that they like to achieve based on previous results. You can employ any density that you like provided you are obtaining the profits that you want and not over optimizing your article.

Knowing The Right Keyword Density of Your Articles Will Increase Sales

Really you want to build an hourglass pattern in your article, regardless of the density you selected, and ensure that you have more keywords in the introduction and in the conclusion. Selecting the right density for your articles is essential to establish money, so that your written article climbs the ranking ladder.