Setting up your marketing funnel is really the only way to drive traffic to a website, offer your services, products or business opportunity to your visitors and succeed in running a profitable turnkey online business from home. This is easy enough to do, despite what some ‘gurus’ may tell you.

Let’s start off by quickly descibing what a marketing funnel (or lead funnel) actually is. Obviously, a funnel is wide at one end and narrow at the bottom. Only some visitors will buy your stuff, so your funnel will start with every visitor you get and then sort them out to the percentage who will buy your product or decide to do business with you.

Follow these 3 easy steps to quickly create an effective marketing funnel.

First off, you need visitors to your site. Obvious I know, but that is where it starts - with your marketing. You need to advertise or market your website so that people actually know about it to be able to see your website in the first place.

You have a choice of how to do this. You can either pay for advertising or there are ways to advertise for free or for those on a budget. Just a few of these are pay per click, posting classifieds, ezine advertising and article marketing are just some ways to go about it.

The second thing to do is after a visitor has seen your site, you want a way to get them coming back as not many will actually decide to buy from you on the first time. You therefore want your marketing funnel to teach your visitors about you and your services.

A personal site will give relevant, friendly information and a form to record their contact info so you can then send them useful information by using an opt-in form and requesting them to join your list of potential customers. They will then receive regular updates from you regardless of how long it is before they visit again.

Finally, the third section of your marketing funnel is when your prospects and subscribers have made the decision that they know what you what you can do to help them. They are wanting to talk to you or just buy from you or partner with you in your turnkey online business opportunity. It goes without asying that the numbers will be a lot less than the original number of visitors that looked at your site.

So it must be a priority to get as much traffic to your website as possible. They are the driving force behind your business and without them at the beginning of your funnel, there will be no prospects to buy from you at the other end. Your marketing funnel also brings high quality visitors so your funnel will filter visitors so you only end up with traffic that is ready to buy.

The purpose of your marketing funnel is to get visitors to your site and turn them into paying customers. Bring quality traffic to your website and they will buy, time after time.