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If “a picture is worth a thousand words” what is a video ad worth?

1. According to a study by Google and AOL conducted by market insight and information group TNS, 75% of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.

2. 78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63 % said they prefer video sites to include advertising if it helps keep content free. Apparently the online community is embracing video much more willingly than expected.

3. 64% of respondents have taken action after seeing an online video, 44 % going to the advertiser’s Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.

4. The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun.

5. Video Ads dramatically increase the “7 second” widow. This is the average time that a visitor to a website takes to decide whether or not to stay or leave. Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table.

Video Ads. These are short videos that are designed to drive traffic to your site.

The process is to create several versions and upload them to multiple video publishing sites. The upload process is very time consuming but with the right tools that can cut the upload time considerably.

Because the video sites are so heavily indexed by the search engines it is easy to get high rankings in a very short period of time. Depending on the number of competing pages, first page ranking can happen in under 24 hours.

Content Video: These videos can serve as either ads that provide valuable information and point customers to your site or as informational content on your site that explains your products or services.

Both are very power tools to increase website traffic.

Site wide links are not as powerful as they seem but it means you get a link from all the pages, or many pages within the same website. For instance, you could obtain 10,000 backlinks from website having equal number of pages. The thing is that Google does not count a many of the links from within the same site. All the ten thousand backlinks may not be taken into account, but that does not mean that you would not get the expected returns.

Great deals could also involve article and directory submission or backlinks from a network of blogs. It is recommended that you do not buy several directory submission services as in all probability, they point towards the same sites. To get one of the best deals in the market with regard to directory submission, be prepared to spend a lot of time in research. A thousand directory submissions means that you have struck a magnum deal.

When it concerns article submission you have to ascertain that you are not buying services where submissions are made to the same directories and it is best to check out a list or sample of the directories. Once again, a deal where they submit to a thousand article directories is great. You need not continue with your research for a better deal, as it could mean back-breaking work.

A lot of links would be guiding towards your site, when you buy backlinks. Though this is great, just ensure that you use several types of anchor texts. Make some six or eight combinations of your primary keywords and use all. For example if your main keywords are blue car, then creating variation would mean making new keywords keeping the original main keywords intact. Though you do not have to take it as pressing need, just ensure that variations are created some times. Another important thing to look for when buying backlinks on a network of blogs is that the blogs are not on the same IP address. Pageranks can be ignored if they do not have any, but they ought to be indexed.

There are some deals which involve buying links from sites which have high pagerank but then they are costly. It makes no business sense in getting into such deals if your budget can not accommodate it, but if you buy several links from zero to low pagerank sites, it could be worth the effort. The most that is expected of you is to ensure that the sites are indexed.

There are a lot of people who start the services of social bookmark submission. In fact, social bookmark has become a standard of web site promotion. As a result, you should try to submit to the social bookmark sites in order to promote your web site.

You may not really know what social bookmark actually is. In fact, you can submit your favorite sites to various social bookmark sites. In most cases it is free to use these site.

You will bookmark the sites you love. In fact, your web browser will certainly provide you the function to bookmark your favorite sites. However, the problem here is that you will not be able to access to your bookmarks if you are not using your computer. To this end you may want to access the bookmarks somewhere else.

This is what social bookmarks meant to be. You can bookmark your favorite sites on the social bookmarking sites. And you will be able to access the bookmarks whenever you can access to the internet.

You will be able to share your favorite sites with all the other web surfers. Of course you can make your bookmarks private. Yet you may certainly let others read your bookmarks if you do not make them private for you only.

This is how you promote your site using the social bookmarking system. You will be submitting your website to various social bookmarks. Since all other web surfers can read your bookmarks, they will also see your site and this will help to promote your site.

The link of site may also appear in the first page of the social bookmarking sites. If you site is really popular in the social bookmarking site, which means that a lot of people put your site as their favorite site in the social bookmarking site, your site will probably be shown in the first page of the social bookmarking site.

Social bookmarking sites can also help in your SEO. In fact, it can help to build back links to your site. When someone submit your site to the social bookmarking site and mark it as public, you will get one back link. The link popularity of your site will be improved.

Relevant, respected websites that link to yours — without having links back to them — are search engine gold. This kind of link lets the search engines know your site is worth linking to, and it offers the kind of information that searchers are looking for when they type in your keywords.

You can build up your inbound link count by approaching website owners and asking for a link, or by sending them articles (with a link to your site) that would be interesting to their audiences. But before you do, here’s a list of what to look for.

Great inbound links…

- Come from relevant sites. If your site is about golfing, don’t go after a link from a site that sells hockey sticks.

- Appear natural. If people were linking to your website randomly, they wouldn’t all use the same anchor text, and they wouldn’t all link to you in the same week. When you give out the links you want people to use, vary the anchor text and build them up gradually over time.

- Aren’t among dozens of other links. You don’t want the page your link is on to have more than two dozen outbound links - the fewer the better (unless the link is from a directory).

- Are placed in a good position on the site. Try to get your link in a natural position — usually within some text in the main body area. The search engines may discredit links found in the footer, right-hand side, or other areas where advertising usually goes.

Don’t worry about getting your link on their homepage. Deep links within a strong complementary website are great.

- Are found on sites that are indexed regularly. Check the Google cache date of the page the link would come from and make sure it’s recent.

- Are on sites that have been around for a while. The search engines assume that an older site is more credible

- Are on sites with high Google PageRank. The more links you can get from high PageRank sites, the higher you’ll get ranked in Google’s listings. However, if you find a website that would be a great partner but the PageRank is 3 or lower, they are still worthwhile

Getting inbound links is one of the most powerful strategies for getting high rankings in the search results. It’s worth spending time on.